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Whenever you bring together dozens of different countries from around the globe, there's bound be some cross-cultural confusion. The World Cup is no exception.

And if you're Shin Tae-yong, coach of the South Korean national team, you figure out how to work that confusion to your advantage. In a press conference Sunday, Shin explained the unusual tactic he'd employed against scouts from the Swedish team: He'd had his team members swap jersey numbers for the warm-up games, in hopes that scouts wouldn't be able to tell the players apart.

The first week of the World Cup is arguably the best: three matches a day, none at the same time. It is Soccer Christmas for futbol fans, and it's hard to get much work done at the office.

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